Details
Brand-driven Innovation
Strategies for Development and DesignRequired Reading Range
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40,82 € |
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| Verlag: | Bloomsbury Publishing (uk) |
| Format: | |
| Veröffentl.: | 25.10.2010 |
| ISBN/EAN: | 9782940439768 |
| Sprache: | englisch |
| Anzahl Seiten: | 208 |
DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.
Beschreibungen
Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers. Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge.The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.
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