Details

Connecting with Constituents

Connecting with Constituents

Identification Building and Blocking in Contemporary National Convention Addresses

von: Tammy R. Vigil

139,99 €

Verlag: Lexington Books
Format: EPUB
Veröffentl.: 08.10.2015
ISBN/EAN: 9780739199046
Sprache: englisch
Anzahl Seiten: 476

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Beschreibungen

Titelbeschreibung

<span><span>Connecting with Constituents </span><span>explores speeches delivered at national nominating conventions from historic, strategic, and analytic perspectives. Focusing on the strategies speakers use to appeal to particular facets of the American audience, this book illustrates the importance of nominating conventions as part of an ongoing national conversation about the political character of the country and its people. The individual chapters focus on different types of convention orations, including keynote speeches, acceptance addresses by presidential and vice presidential nominees, orations by the candidates’ wives, and addresses by other surrogate speakers. Each chapter provides a brief history of a particular type of oration, an explication of speakers, speeches, and contexts from the RNC and DNC between 1980 and 2008, and an in-depth comparative analysis of 2012 Republican and Democratic speeches. The book demonstrates how candidates and those speaking on their behalf employ strategies (such as telling personal stories, using jokes, offering intraparty appeals, acclaiming accomplishments, and framing the opponent in particular ways) to alter how citizens build, or fail to build, personal connections with the speakers, the parties, and their nominees. These analyses reveal more than simply how speakers and speechwriters persuade audience members; they show how would-be leaders view their potential constituents. They also highlight key social, historical, and political changes in the nation.</span></span>
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<span><span>Connecting with Constituents</span><span> blends historic anecdotes, excerpts from numerous speeches, and insights from political communication studies in a manner that engages the interests of anyone seeking to understand the relationship between political candidates, their speeches, and the people they wish to lead. </span></span>

Titelkurzbeschreibung

<span><span>Connecting with Constituents</span><span> examines the strategies presidential and vice presidential nominees and their surrogates employ while speaking at national nominating conventions to encourage voters to build bonds with one candidate and party and to discourage listeners from forming connections with the opposition. It examines addresses from 1980-2012. </span></span>

Inhaltsverzeichnis

<span><span>Acknowledgements</span></span>
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<span><span>IntroductionThe Importance of Presidential Campaigns and Nominating Conventions</span></span>
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<span><span>Chapter OneIdentification and the Race for the White House</span></span>
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<span><span>Chapter TwoSetting the Tone: Convention Keynote Addresses</span></span>
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<span><span>Chapter ThreeRelying on Others: Special Surrogates Speak</span></span>
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<span><span>Chapter FourRunning Mate Challenges: Vice Presidential Nominees’ Acceptance Speeches</span></span>
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<span><span>Chapter FiveWhen Wives Speak: Addresses by Nominees’ Spouses</span></span>
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<span><span>Chapter SixThe Main Event: Presidential Nomination Acceptance Addresses</span></span>
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<span><span>ConclusionThe Ties that Bind: Lessons from Convention Speeches</span></span>
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<span><span>Bibliography</span></span>
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<span><span>About the Author</span></span>

Autorenportrait

<span><span>Tammy R. Vigil</span><span> is assistant professor of communication studies at Boston University.</span></span>

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