Details

Jiggle

(Re)Shaping American Women

von: Wendy Burns-Ardolino
57,99 €
Verlag:	Lexington Books
Format:	EPUB
Veröffentl.:	24.12.2007
ISBN/EAN:	9780739156766
Sprache:	englisch
Anzahl Seiten:	216

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Beschreibungen

Titelbeschreibung

Jiggle: (Re)Shaping American Women explores the relationship between American women and their bodies as mediated by both traditional and contemporary foundation garments. This post-corsetry study begins in the 1930s with a discussion of traditional foundation garments and continues with an analysis of contemporary shapewear as these garments shape women physically, culturally, and socially. Jiggle focuses on the corporate, cultural, and individual practices and meanings of women's experiences with foundation garments. Referencing trade journals, industry data, statistics, advertisements, and telephone surveys and interviews with women, author Wendy Burns-Ardolino examines how the contested terrain of fashion and beauty culture reflect larger cultural power struggles. Jiggle argues that women should not be complicit in alienating themselves from their bodies, but rather should embrace their bodies' multiple capacities as they practice fasion, femininity, and gendered performatives.

Titelkurzbeschreibung

Jiggle spans the fields of women's studies, cultural studies, and media studies as it examines the significance of women's embodied experiece with the most intimate strictures of femininity: foundation garments. Feminist theory of the body, the cultural production and consumption of fashion and beauty cultures, femininity and female subjectivity are woven together to tell the story of how women are shaped physically, culturally, socially and politically by shaping garments.

Inhaltsverzeichnis

Chapter 1 Introduction
 Chapter 2
 Chapter 1. Not Your Grandma's Girdles
 Chapter 3
 Chapter 2. Dress Codes: Foundationwear Required
 Chapter 4
 Chapter 3. Boomers and X-ers: Mothers and Daughters
 Chapter 5
 Chapter 4. The Myths of Freedom and Control: Constructing the Ideal Feminine Form in Advertising
 Chapter 6
 Chapter 5. Under Cover Agency?
 Chapter 7
 Chapter 6. Minding Our Bodies: Displacing the Foundations of Femininity
 Chapter 8
 Chapter 7. Conclusions, and Some Afterthoughts
 Chapter 9 Appendix A. Telephone Survey Data Coded Variables & Frequencies
 Chapter 10 Appendix B. Maidenform Foundation Garments Survey 1959
 Chapter 11 Appendix C. Maidenform I dremaed Advertisements

Autorenportrait

Wendy Burns-Ardolino is assistant professor and coordinator of integrative studies at Clayton State University, Georgia where she teaches Women's Studies and Media Studies courses.