Details
Marshrut postroen! Primenenie kart puteshestviya potrebitelya dlya povysheniya prodazh i loyal'nosti
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7,99 € |
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| Verlag: | Alpina Publisher |
| Format: | EPUB |
| Veröffentl.: | 03.05.2023 |
| ISBN/EAN: | 9785950096266 |
| Sprache: | Russisch |
| Anzahl Seiten: | 112 |
Dieses eBook enthält ein Wasserzeichen.
Beschreibungen
To create a successful business, it is not enough to have a good product and invest in its promotion. You need to "meet" the consumer at each "point of contact" with your offer - from the emergence of a need to the assessment of the experience - and build a marketing strategy, taking into account the characteristics of the client's behavior at each such point. In Ilya Balakhnin's book, you will find the principles of working with the customer journey and will be able to create your own "consumer journey map" and build effective communication at every stage of contact with your product.
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