Details
Selling Jesus
What's Wrong with Marketing the Church
22,99 € |
|
Verlag: | Wipf And Stock Publishers |
Format: | |
Veröffentl.: | 01.08.2009 |
ISBN/EAN: | 9781725226401 |
Sprache: | englisch |
Anzahl Seiten: | 166 |
DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.
Beschreibungen
It's one thing to market cars and deodorant and hamburgers. It's another thing, says Doug Webster, to market Jesus and the gospel. Standing up to a spate of books and seminars that urge churches to model their mission on Madison Avenue methods, Webster sounds an urgently needed wake-up alarm.
Selling Jesus is a hard-hitting book that shows how Jesus is more than a product to be hawked, how seekers are more than a matter of meeting "felt needs."
But Selling Jesus doesn't merely challenge. It moves beyond penetrating criticism to the next step, suggesting faithful and powerful alternatives to marketing the church. Selling Jesus is a necessary book for those who are beginning to wonder if evangelism and missions really aren't synonymous with product promotion.
Selling Jesus is a hard-hitting book that shows how Jesus is more than a product to be hawked, how seekers are more than a matter of meeting "felt needs."
But Selling Jesus doesn't merely challenge. It moves beyond penetrating criticism to the next step, suggesting faithful and powerful alternatives to marketing the church. Selling Jesus is a necessary book for those who are beginning to wonder if evangelism and missions really aren't synonymous with product promotion.
Doug Webster teaches pastoral theology and preaching at Beeson Divinity School in Birmingham, AL. He has served churches in Toronto, Denver, San Diego and Manhattan. He has gone to Mongolia and Ghana multiple times to help train pastors.
"Douglas Webster's hard hitting, straight-talking book cuts through the hype and questionable theology of popular church marketing techniques, 'user-friendly' churches and successful pastors. He reminds us that evangelism is more than success, numbers, popularity. It is winning people to Christ and his discipleship."
<br> -William H. Willimon, author of
<i>Pastor: The Theology and Practice of Ordained Ministry</i>
<br> -William H. Willimon, author of
<i>Pastor: The Theology and Practice of Ordained Ministry</i>